ABOUT MIRIAM
Having worked in the fashion industry for over 18 years, 14 of which in China, working along side leaders in their fields such as Uma Wang, Stephen Jones, Azzedine Alaia, Carla Sozzani and Rick Owens - I have gained valuable experience, knowledge and connections in luxury fashion industry.
After graduating from Venice University in Chinese Language, Culture and Civilisation, I moved to Shanghai in 2010 and started working with emerging brand Uma Wang, developing the brand’s oversea wholesale distribution, bringing the brand to the west markets and beginning the expansion it knows today.
In 2014 I joined Carla Sozzani in the opening of 10 Corso Como China, overseeing the visual merchandising and all around store supervision.
In 2017 I returned to wholesale, joining Rick Owens in the development of the brand’s Greater China market.
In 2023 I started MKW Fashion Consulting with the intention of helping brands developing their collections, market distribution and 360 degrees activations.
360 degree consulting
Consulting
Working closely with brands, MKW offers consulting services, developing season-by-season merchandising and sales plans, recommending improvements and identifying crucial missing links, while implementing collaborations with retailers worldwide to drive sales. We believe in brand building and consider ourselves partners with our designers, working closely to guarantee they receive the best analysis and information to make sure their collections attract buyers. Through clear communications we provide a personalised service, a consultancy & fashion sales strategy, assisting our designers in building a strong, coherent and creative brand with an international identity.
CLIENT RESEARCH
Together with our worldwide partners we provide a thorough market research, to find the best wholesale partners for our brands in the Asia, European and US market. After creating a list of possible partners and confirming it with the brand, we invite to see the collection live in the location of your choice, weather it will be their personal showrooms o multi brand showroom locations, both of which we can help to organise and connect to.
We can offer in person support for styling of the collection, in preparation of presentations, shootings and any happenings which require your collections to look their best. We can provide you with a mood board, work on patterns and colours, combining your style with the goal of the collections, to create a whole feel which represents your ideas.
STYLING
COLLECTION PLANNING
Planning a well balanced collection is key when entering a new market or moving into wholesale. After in-depth research into your brand and the market, we can work along side the design team to help put together a well structured and organised collection to not only give the buyers a full look but also wow the end client.
MERCHANDISING
Our partners in Media and Press relations are based in Milan and work with some of the biggest upcoming designers on the market right now and publishing with most well known newspapers and magazines in the industry. Together we can provide exposure, making the most from your events and presentations and/or enhancing expectations ahead of planned events.
MEDIA & PRESS
INTERIOR DECORATION & VISUAL MERCHANDISING
Offering personalized interior decoration and visual merchandising services to transform spaces into captivating, functional environments specific to each brands identity. I combine refined aesthetics with architectural expertise, collaborating with Mirabeau Architecture, to bring inspiring designs to life. Most recently a project with Just Luxe, a multi-brand interior design store in Shanghai, where we’re creating beautifully curated spaces that reflect the client’s unique vision and that’s inviting to customers to immerse themselves in a world of style and sophistication.
BrAND COLLABORATIONS
In partnership with VCollective Agency, we can help develop collaboration collections between brands, in line with the development of a certain market or with specific goals in mind. VCollective has been involved in creating collaboration collections like Janine Rewell x Calvin Klein, Joshua Vides x Miss Sixty, Yang Wang x H&M and many others bringing with them all the expertise in the field and the reassurance of a great result for both sides.
We partner with experts in the fields of Merchandising and Visual Merchandising, being able to offer the best advise in merchandising your collection before a presentation or during the creation process, with an eye to prices, production, fabrics etc.
